Consumer DIVISION |
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CONTRACT DIVISION |
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Online division |
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confetti - reader profile |
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The Confetti Reader
There is an average of 23,000 weddings in Ireland every year, 23,000 brides looking for advice and inspiration to help them plan the Biggest Day of their lives. Confetti is the brides best friend and is the source book that Irish brides-to-be turn to again and again for cutting edge bridal fashion, advice from the experts, the latest trends in flowers, cakes and receptions, the best bridal beauty around and hottest honeymoon destinations of the season.
The Stats…
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This unique market generates an annual expenditure of just over €500 million, with the average wedding costing in the region of €30,000.
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The average age of Irish brides is 30 years and for grooms the average age is 33, couples tying the knot in Ireland are mature informed consumers. |
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Couples marrying in civil ceremonies (a trend set to increase dramatically with the introduction of new civil partnerships legislation due for release in 2006) tend to be older than their counterparts opting for a religious ceremony, with the average age for a groom at 36 years and a bride at 33 years. |
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Almost 90% of grooms and just over 91% of brides were living in Ireland prior to their marriage. |
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The most popular month for marriage is August with 17% of marriages occurring that month, the least popular months are January and February. Saturday is the most popular day of the week to get married with almost 40% of marriages occurring that day while the least popular day is Sunday with just 2% of marriages taking place that day. |
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80% of Confetti readers are paying for their own weddings with the tradition of bride’s family footing the bill becoming less and less frequent. |
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Over 55% of couples spend more than 12 months planning their wedding. |
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Only 2% of couples spend 3 moths or less planning their wedding. |
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74% of couples set out a budget for their wedding during the planning stages, 60% of these spend more than they plan for. |
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Information from Confetti Reader Survey and The Central Statistics Office www.cso.ie
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