The House and Home Reader
Predominantly female, she is house proud and design conscious with a flare for all things interiors. House and Home readers have the inside scoop on what’s hot in interiors and who are the up and coming designers to watch out for. The House and Home reader has caught the property boom, many owning more than one house. She knows that investing in your home will both increase the market value of your property and create a thoroughly liveable space that is her sanctuary.  Staying in is the new going out and the House and Home reader knows just how to do it in style.

Gender
Female 80% Male 20%

Age profile
Under 25	3.5%
25-35	50%
35-45	32%
45-55	10%
55+	4.5%

82% actively respond to adverts seen in House and Home.

79% of House and Home readers own one or more properties

53.5% readers plan on renovating their home in 2008

The House and Home reader plans to spend an average of €15,000 on renovations in 2008

58% spend €1,000-€2,000 annually on redecorating their home

94% House and Home readers site magazines as the #1 source for decorating ideas

52% site energy efficiency in the home as their #1 concern in 2008