The Irish Kitchens and Bathrooms Reader
“Over 60% of House and Home readers site the kitchen as their favourite room in their home; it is after all the heart of the home, the bathroom also rates very highly amongst the most favoured rooms in the home. Kitchens and bathrooms are the two rooms that regularly command the biggest spend from House and Home readers”

THE STATS: (The House and Home Reader)

Gender
Female 87% Male 13%

Age profile
Under 25	6%
25-35	47%
35-45	31%
45-55	14%
55	+ 2%

• 18% of House and Home readers own more than one property.

• 91% of House and Home readers are planning on redecorating at least one room in their home in 2006.

• Over 38% of House and Home readers plan to spend at least €2000 redecorating their home in 2006.

• At least 30% of House and Home readers plan to fit either a new kitchen or bathroom before the end of 2006. With an average spend of over €10,000.

• 74% of House and Home readers have an SSIA account.

• 55% of readers with an SSIA account will spend at least a portion of their SSIA money on their home. 30% will use the money to assist in a property purchase.