The Prudent Girl

“The Prudent girl is the girl every woman has always wanted to be – the head turner who arrives at a party looking fabulous wearing a shrug she picked up in Paris (for €2 at a flea market) and Christian Louboutin shoes (nabbed at half price in New York end of season sale). She always looks a million dollars and because she knows the true meaning of style she doesn’t have to earn a fortune to look good or have a good time. Not that she is a penny pincher – she knows exactly when to spend and when to splurge – and she does it wisely. Her considerable flair extends to her home which she furnishes with a mix of flea market finds, smart investments such as artworks by up and coming artists and carefully sourced antiques. She knows how to entertain too, whipping up classy meals on a shoestring and capitalising on her sense of occasion to create a night to remember. Her contacts book is full of her in-the-know-addresses: places across the world where she can check in, eat out or party without breaking the bank. When she is out on the town you will find her at hip, purse friendly venues, off the beaten track restaurants and little known clubs. She bought property abroad before anyone else and probably has a few smart investments under her belt. Her mantra? "Spend wisely and live rich”.

THE STATS:

Age:		Gender:
Under 20	2%	Female	100%
20-24	9%
25-29	21%
30-34	40%
35-39	16%
40-44	4%
45-49	5%
50-59	3%
60+	1%

Employment Status:
Employed full time	72%
Employed part time	5%
Self employed	14%
Student	1%
Other	8%